Ultimate Guide to Recruiting New Supporters

We all need to recruit new supporters, but it can be hard to know where to start. On this training course you’ll learn the essential skills to recruit new donors - helping you to become a successful fundraiser.

Through interactive exercises, real examples and online support, we will give you the tools you need to put in place successful acquisition methods. We'll look at what makes successful campaigns and how to identify the channels, budget and creative you need to succeed.

Modules are released weekly and you can work at your own pace and in a way that suits you.

Module 1: Using Your Existing Data

  • The three-step process to understand your data

  • Uncovering your key audiences

  • How to map your opportunities

Module 2: Identifying Your Opportunities

  • Understanding your strengths and weaknesses

  • Developing your big ideas and opportunities

  • The five steps to putting your plan together

Module 3: Understanding Why People Give

  • Four easy research methods to understand your audience

  • Building your big idea and hypotheses

  • Using 'Test, Learn, Adapt' to improve results

Module 4: Pros & Cons of IG Products

  • What makes a great fundraising product?

  • The seven IG products you need to understand

Module 5: Pros & Cons of Media Channels

  • Understanding the 'big four' channels

  • Evaluating their effectiveness for your charity

Module 6: Bonus tips and next steps

  • Developing your acquisition campaign

  • Getting ready to launch and recruiting new donors

From Prospect to Donor

Need to recruit new donors, but don’t know where to find them? Want to understand what your supporters need? Big targets to meet?

This course will walk you through a rigorous process to get under the skin of who’s most likely to support you, where to find them and how to encourage them to give. You’ll leave ready with a tried and tested plan to take your individual giving to the next level.

Choose Your Plan

Essentials

£149+VAT

Includes:

  • Access to all modules

  • Interactive exercises

  • Questions and tasks

  • Email support

Advanced

£199+VAT

Everything on the essentials course plus:

  • Access to our participant's group, where you can ask questions and get feedback

  • Live one-hour 'Ask us anything' session

  • End of course certificate

  • Free review and feedback

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Masterclass

£749+VAT

You'll additionaly receive:

  • Two 45-minute coaching calls from our expert team

  • Three months post-course support - we'll review unlimited copy that you write and provide detailed feedback

  • Optional: pre-course call with your manager to agree learning objectives

Frequently asked questions

Is there a discount for multiple bookings?

Yes. If you want to book on multiple people from the same charity or if you want to attend any of our other training courses, then we we will be happy to discuss an additional discount. Get in touch and we'll send you a code.

Can you invoice me?

Yes. If you are booking more than one place, then we can invoice you. Please send us an email to [email protected] for details.

What if I can't complete the course straight away?

The course will be available for you to do at your own pace. We start people at the same time so participants can share questions and feedback. Plus it allows us to provide a live Q&A.

If that doesn't suit you, then you'll be able to access the modules for a year from the cohort start day.

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