Creating Supporter Journeys That Work

It can be harder than ever to keep your supporters. However, if you can develop journeys that meet and exceed supporter’s needs, then you’re going to build valuable long-term relationships.

On this training course you’ll learn the essential skills to improve your supporter journeys.

Throughout, you'll get a blend of theory and practical tools to help you to work on your own existing or new journeys.

You can sign up and start whenever you want. You'll have access to the course for a year, meaning you can learn at your own pace and re-visit the key lessons and materials whenever you need to.

Module 1: Knowing Your Audience

  • The problem with 'one-size fits all'

  • Setting your journey vision

  • Using empathy mapping to understand your audience

Module 2: Mapping Journeys

  • Mapping your journeys

  • What are the pain points for supporters?

  • Overcoming internal barriers for success

Module 3: Planning New Journeys

  • Using moments to unleash better experiences

  • Understanding the jobs your journey need to deliver

  • Prioritising your changes

Module 4: Creating killer content

  • Tips and tricks to elevate your journey

  • Avoiding friction

  • Using the power of moments to 'wow'

  • How to gather compelling case studies

  • How to gather compelling case studies

What previous learners say

Natalie Tarrant

Head of Supporter Engagement, Mind

Thank you, Craig and Emily, for your work supporting the development of Mind’s supporter engagement and journey work. We have enjoyed our time with you, and found the sessions, and support you’ve given us invaluable. We’re only a small team of two, but thanks to your support it’s felt like a team of four.

Supporter-First Journeys

Want to give your supporters a better experience, but don’t know where to start? Unsure what your supporters really want? Systems and processes feel too tough to tackle?

This course helps you to not only conceive and design incredible journeys, but implement them as well. You’ll learn to develop journeys with supporters’ needs at their heart; working collaboratively with colleagues to identify high-impact moments that will make you stand out from the crowd.

Choose Your Plan

Essentials

£149+VAT

Includes:

  • Access to all modules

  • Interactive exercises

  • Questions and tasks

  • Email support

Advanced

£199+VAT

Everything on the essentials course plus:

  • Access to our participant's group, where you can ask questions and get feedback

  • Live one-hour 'Ask us anything' session

  • End of course certificate

  • Free review and feedback on journey design

Masterclass

£749+VAT

You'll additionaly receive:

  • Two 45-minute coaching calls from our expert team

  • Three months post-course support - we'll review unlimited copy that you write and provide detailed feedback

  • Optional: pre-course call with your manager to agree learning objectives

Frequently asked questions

How does the course work and how long does it last?

You do the course at your own-pace. Every week we'll unlock a lesson and concept for you to work through. Depending on the package you choose, we'll be on-hand to answer any queries you may have.

We drip feed you the content over six weeks in total. We do this because we find it helps embed the learning and allows time for reflection on each concept.

What if I can't complete the course straight away?

The course will be available for you to do at your own pace. We start people at the same time so participants can share questions and feedback. Plus it allows us to provide a live Q&A.

If that doesn't suit you, then you'll be able to access the modules for a year from the cohort start day.

Can you invoice me?

Yes. If you are booking more than one place, then we can invoice you. Please send us an email to [email protected] for details.

Is there a discount for multiple bookings?

Yes. If you want to book on multiple people from the same charity or if you want to attend any of our other training courses, then we we will be happy to discuss an additional discount. Get in touch and we'll send you a code.

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