Copywriting for Fundraising Success
In today’s world, if you can really inspire a reader, no matter what you’re writing, you’re going to be a successful fundraiser.
On this training course you’ll learn the essential skills to improve your fundraising writing.
Through interactive exercises, real examples and online support, we will give you the tools you need to edit and improve your copy.
Module 1: Preparing to write
The three-step process to follow before writing a word
Uncovering your unique tone of voice
The power of focus and knowing your reader
Module 2: Successful storytelling
Classic storytelling techniques you can adapt
The importance of show, not tell
How to gather compelling case studies
Module 3: Writing for results
George Orwell's tips for clear, persuasive writing
Avoiding grammatical errors that grate
The tools to stop you falling into bad habits
Module 4: Getting your writing read
The tabloid trick to make your headlines stand out
Making your writing easy to read
The power of lists, bullet points and captions
How to gather compelling case studies
How to gather compelling case studies
What previous learners say
Jo Bega
Chief Executive, Child Rescue Nepal
The course was great - a good mix between being reminded of what I already knew, and new stuff. I used the techniques from the course to re-write an appeal email. The results were instant and it raised 30% more than previous appeals. I was delighted.
The challenge
Know your organisation has a great story to tell, but struggle to get it across succinctly? Find yourself staring at a blank screen, not knowing where to start? Not sure if what you’re saying will actually raise money?
Every tool we share in Copywriting for Fundraising Success is one we use ourselves. The course will build your confidence to tell compelling, emotive stories, plan your writing projects and work with colleagues to deliver communications that raise money.
Choose your plan
Essentials
£99+VAT
Includes:
Access to all modules
Interactive exercises
Questions and tasks
Email support
Advanced
£149+VAT
Everything on the essentials course plus:
Access to our participant's group, where you can ask questions and get feedback
Live one-hour 'Ask us anything' session
End of course certificate
Free review and feedback on one piece of writing
Masterclass
£499+VAT
You'll additionaly receive:
Two 45-minute coaching calls from our expert team
Three months post-course support - we'll review unlimited copy that you write and provide detailed feedback
Optional: pre-course call with your manager to agree learning objectives
Frequently asked questions
Is there a discount for multiple bookings?
Yes. If you want to book on multiple people from the same charity or if you want to attend any of our other training courses, then we we will be happy to discuss an additional discount. Get in touch and we'll send you a code.
Can you invoice me?
Yes. If you are booking more than one place, then we can invoice you. Please send us an email to [email protected] for details.
What if I can't complete the course straight away?
The course will be available for you to do at your own pace. We start people at the same time so participants can share questions and feedback. Plus it allows us to provide a live Q&A.
If that doesn't suit you, then you'll be able to access the modules for a year from the cohort start day.
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