You're right. There is a lot of AI-generated slop. That's because most people are using AI wrong: copying prompts, not providing context, accepting first drafts. This course teaches you how to use AI as a drafting and research tool while applying your judgement, voice, and expertise to create content that sounds like your organisation. Module 7 specifically addresses how to avoid generic outputs.

Only if you use it that way, which we explicitly teach you not to do. AI is a tool, like email or spreadsheets. Used poorly, it creates dependency. Used well, it frees you to think at a higher level. This course teaches you to use AI for groundwork (research, drafting, data processing) so you can focus on strategy, judgement, and relationships. The things AI can't do.

Absolutely. This course is designed for fundraisers, not developers. We start with the very basics (Module 1 literally covers "what is AI") and build progressively. If you can use email and Word, you can use AI. The vibe coding module (Module 9) is advanced but designed for people who've never coded. Several clients have successfully built tools with zero technical background.

For most modules, the free versions of ChatGPT, Claude, and Gemini are sufficient. For advanced features (like building your AI Fundraising Brain), you may want to upgrade to paid versions (£15-20/month), but this isn't required to complete the course. We'll guide you on when upgrades are worth it.

Module 2 helps you draft an AI policy for your organisation that addresses ethical concerns, GDPR compliance, and supporter transparency. Many charities (and supporters) are more open to AI than you think. They just need clear boundaries. If your organisation has a complete ban, this course will still prepare you for when that changes (and based on sector trends, it will).

Plan for 1-2 hours per week for 6-8 weeks depending on how deep you go. All content is on-demand, so you can work at your own pace and fit it around your schedule. If you fall behind, you keep lifetime access to materials. Live sessions are recorded if you can't attend.

All live sessions are recorded and available within 24 hours. Many participants watch on-demand due to conflicting schedules. You'll still get full value from the course. Live sessions are a bonus, not a requirement.

Yes. We provide certificates of completion and detailed learning outcomes that can be used for CPD records.

No, though examples and ethical frameworks are UK-focused (GDPR, UK charity regulations, sector benchmarks). The AI techniques and tools work globally. We've had international participants in workshops who found it valuable. Just be aware the context is primarily UK charity sector.

You keep lifetime access to all course materials. Work at your own pace. The community is there to support you whenever you need it. There's no penalty or expiration for completing modules later. Many people revisit content months after finishing.

Yes! Teams often learn better together and can immediately apply techniques collaboratively. If you have 3+ people interested, contact us for organisational pricing. We offer significant team discounts and can tailor onboarding for groups of 6 or more.

You can continue with free community access forever (discussions, monthly webinars, basic resources) or upgrade to premium to keep accessing the Vault, advanced tools, weekly updates, and drop-in coaching sessions. Most participants stay connected in some capacity.

The webinar gives you a taste. One campaign built in 45 minutes showing what's possible. The course gives you the complete system across 10 modules, with hands-on practice building assets for your organisation, live support, ethical frameworks, and a community to grow with over time.

Yes. If you contribute valuable content to the fundraising community (blog posts, tools you've built, workshops), we'll refund your full course fee. It's our way of encouraging knowledge sharing and creating resources that help the whole sector. Full details and criteria provided after enrolment.

Great! This course will still take you further. Modules 4-10 cover advanced applications like strategic planning, automation workflows, and vibe coding that most AI users haven't explored. Prove your existing competency (show us what you've built) and we'll give you exclusive advanced content and look for some collaboration opportunities for more sophisticated challenges. Email us before enrolling.

We offer a 14-day money-back guarantee after the course starts (up through Module 2). If it's not what you expected, request a full refund. No questions asked, no hoops to jump through.

No. AI is a tool that makes good fundraisers significantly more effective. It doesn't replace human relationships, strategic judgement, empathy, or creativity. This course explicitly teaches you where AI helps and where humans must lead. Think of AI as elevating your existing capabilities, not replacing them.

26 February 2026. Early bird pricing (£745) ends 12 February 2026 or when we reach 15 enrolments, whichever comes first.